MUMBAI: BIG FM, India’s No. 1 FM Network and the Radio Broadcaster at the Golden Mikes, launched “Eddelu Bengalooru”, the city’s biggest civic initiative in the recent past with popular breakfast show RJs Harsha and Shruthi. The campaign celebrates passion for the city among its residents and has received tremendous response from the citizens. It was a movement intended to not only alert people towards the biggest civic irritants facing the city but also to resolve the biggest issue voted by Bangaloreans themselves.
The citizens of Bangalore face a host of civic problems, but the issue which is most prominent is the bad condition of the roads in the city, with more than 36 lakh vehicles plying every day. People unanimously voted bad roads as worst problem they face in the city. 92.7 Big FM asked the listeners to call in to vote for the worst roads in Bangalore, giving a list of the top 10 worst roads of Bangalore.
Subsequently, the Breakfast Show was hosted from one of these roads every day. In conjunction with the Corporator of the area, the RJs Harsha and Shruti spoke with the people of the area and discussed the bad roads of the area. They also selected the worst potholes in the area and filled them, with the RJs and Corporator pitching in themselves. This massive on-ground initiative was televised on Suvarna News every day. Some live shows also involved the contractor responsible for asphalting that particular road.
In the current phase of the campaign called “Jail the Jock”, the RJs go to an artificial jail created at Garuda Mall as they are unable to find a solution and are flustered at the state of the bad roads. The RJs will come out of the jail only if 5 worst potholes in Bangalore are filled with the help of the people of Bangalore and the intervention of popular actor Upendra. The popular kannada actor would also host a BIG debate on getting to the core of the problem & roles of administration & the society in minimizing this issue. The event would take place on 29th January, 2012 at Garuda Mall, Bangalore.
The citizens are invited to the jail premises to pledge their support to do their bit to improve the roads of Bangalore. The RJs will be bailed out with 927 signatures. Upendra will be involved during the event
The citizens of Bangalore face a host of civic problems, but the issue which is most prominent is the bad condition of the roads in the city, with more than 36 lakh vehicles plying every day. People unanimously voted bad roads as worst problem they face in the city. 92.7 Big FM asked the listeners to call in to vote for the worst roads in Bangalore, giving a list of the top 10 worst roads of Bangalore.
Subsequently, the Breakfast Show was hosted from one of these roads every day. In conjunction with the Corporator of the area, the RJs Harsha and Shruti spoke with the people of the area and discussed the bad roads of the area. They also selected the worst potholes in the area and filled them, with the RJs and Corporator pitching in themselves. This massive on-ground initiative was televised on Suvarna News every day. Some live shows also involved the contractor responsible for asphalting that particular road.
In the current phase of the campaign called “Jail the Jock”, the RJs go to an artificial jail created at Garuda Mall as they are unable to find a solution and are flustered at the state of the bad roads. The RJs will come out of the jail only if 5 worst potholes in Bangalore are filled with the help of the people of Bangalore and the intervention of popular actor Upendra. The popular kannada actor would also host a BIG debate on getting to the core of the problem & roles of administration & the society in minimizing this issue. The event would take place on 29th January, 2012 at Garuda Mall, Bangalore.
The citizens are invited to the jail premises to pledge their support to do their bit to improve the roads of Bangalore. The RJs will be bailed out with 927 signatures. Upendra will be involved during the event
No comments:
Post a Comment